Director, Email Marketing Job at Total Wine, Bethesda, MD

  • Total Wine
  • Bethesda, MD

Job Description

We are seeking an experienced and strategic-minded Director of Email Marketing to join our Marketing team at our Bethesda, MD headquarters. In this leadership role, you will be instrumental in driving our vision by delivering relevant, content-rich emails and behaviorally targeted lifecycle marketing. You will oversee a team of production strategists and developers in the development, testing, proofreading, and deployment of email campaigns, ensuring their successful execution from start to finish.

Your role will also involve leading A/B testing strategies, creating marketing automations, and performing rigorous quality assurance checks. As a key collaborator, you will work with various departments across the company, providing a holistic view of our business and leveraging your email marketing expertise to enhance our overall strategy. You will report directly to the VP, Performance Marketing.

Key Responsibilities:

* Lead and mentor the email marketing team to support Total Wine's monthly promotional calendar.

* Develop and execute Total Wine's Email Lifecycle and Personalization Marketing strategy, including data flows and email automations.

* Oversee execution of creation and execution of emails, collaborating closely with cross-functional teams such as Digital, IT, Creative, Marketing, Merchandising, etc. ensuring flawless production, hitting KPIs (Key Performance Indicator) and delivery

* Develop and implement a comprehensive Mobile Push Strategy.

* Ensure timely production and delivery of email campaigns by maintaining and adhering to production schedules.

* Conduct thorough quality assurance checks, including link checks and approval tracking, making necessary corrections to ensure accuracy.

* Oversee the hand-coding of HTML emails, list segmentation, and campaign setup.

* Partner closely with Consumer Insights team weekly to drive sales and optimizations through testing and measuring offline and online sales.


* Bachelor's degree in marketing, Computer Science, Communications, or a related field.

* 8+ years of progressive experience in Marketing, with a strong focus on building, coding, optimizing, and deploying email campaigns.

* Expert knowledge of an enterprise-level ESP, with an extraordinarily strong preference for Salesforce Marketing Cloud experience. Proven experience troubleshooting issues with an email service provider (ESP).

* Proficiency in email coding - HTML, CSS, AMPScript or a similar dynamic scripting language, and SQL.

* In-depth knowledge of email marketing best practices, including targeting and A/B testing, deliverability/inboxing, sender score/reputation, CAN-SPAM regulations, and metrics.

* Exceptional problem-solving skills and a record of accomplishment of process improvement.

* Proficiency in Excel (including complex functions), PowerPoint, and Word.

* Experience managing high-volume email campaigns with a high degree of accuracy.

* Proven people leader with a record of accomplishment of inspiring and leading teams.

* Foster a positive and collaborative work environment by encouraging open communication, recognizing individual and team achievements, and providing continuous support and motivation to drive exceptional performance and achieve collective goals.

We offer

* Paid Time Off (PTO)

* Generous store discounts

* Health care plans (medical, prescription, dental, vision)

* 401(k), HSA, FSA, Pre-tax commuter benefits

* Disability & life insurance coverage

* Paid parental leave

* Pet insurance

* Critical illness and accident insurance

* Discounted home and auto insurance

* College tuition assistance

* Career development & product training

* Consumer classes

* & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

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